Anybody shopping for a used car in the Wilkes-Barre, PA area has likely seen the name CARFAX and might be wondering, “When did CARFAX become popular?” The name is synonymous with confidence and transparency, and asking to see a vehicle history report has become a standard step in the buying process for many drivers. Here at MotorWorld | MileOne Autogroup, our dealers are sharing the history of this game-changing service.
Founded in the Era of Fax Machines
CARFAX was founded in 1984. The company originally provided reports to car dealerships such as ours via fax machines.
However, its popularity skyrocketed with the advent of the internet in the late 1990s. For the first time, everyday used car buyers would access the company’s detailed vehicle history reports directly on their website. This gave them unprecedented insight into a used car’s past.
“Show Me the CARFAX” Era
If you’re of a certain age, you may remember the “Show me the CARFAX” advertising campaign. It featured the clever Car Fox, and it empowered car buyers everywhere to ask for a vehicle’s CARFAX history. During this era, the report transformed from a niche tool to a standard expectation when buying a car.
Experience A New Standard for Dealership Trust
Reputable car dealerships like those at the MotorWorld | MileOne Autogroup have embraced this new era of transparency. Providing the CARFAX Vehicle History Report on pre-owned vehicles has become a way to build trust with buyers and demonstrate that a dealership is committed to quality. At MotorWorld | MileOne Autogroup, we provide these reports for our pre-owned inventory because we believe that you deserve to know the history of the vehicle you’re purchasing.
We invite you to explore our large pre-owned inventory at a MotorWorld | MileOne Autogroup dealership. Our friendly teams are happy to share information about the vehicle history.